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Best practices to manage WhatsApp tiers

What are Messaging limits / WhatsApp tiers ?

Messaging limits determine the maximum number of business-initiated conversations each phone number can start in a rolling 24-hour period. These limits do not apply to user-initiated conversations. A business-initiated conversation starts when the first message is delivered to a customer and ends 24 hours later.

There are four messaging limit levels:

  • 1K business-initiated conversations with unique customers in a rolling 24-hour period.
  • 10K business-initiated conversations with unique customers in a rolling 24-hour period.
  • 100K business-initiated conversations with unique customers in a rolling 24-hour period.
  • An unlimited number of business-initiated conversations in a rolling 24-hour period.

Where can I check the Messaging Tier of my WhatsApp?

Once you have your WhatsApp Business API created on Superlemon, you can go to “My WhatsApp” section of Superlemon & Check the Tier Limit. 

How can I increase my current WhatsApp tier?

Each time you initiate a new conversation with a unique customer WhatsApp will determine if your limit should be increased. This determination is based on the following criteria:

  • Your phone number status is Connected
  • Your phone number quality rating is Medium or High
  • You have been at your current messaging limit for at least 48 hours
  • In the last 7 days you have initiated X or more conversations with unique customers, where X is your current messaging limit multiplied by 2

If you meet all conditions, WhatsApp will increase your messaging limit immediately.

Messaging limits - Exampl

  1. Messaging limit increased from 1K to 10K in 2 days: 

* If the 500th conversation is initiated at 3pm (for example), the messaging limit is increased at 3pm the following day (i.e. 24 hours later).

  1. Messaging limit increased from 1K to 10K in 4 days:

* If the 500th conversation is initiated at 7pm (for example), the messaging limit is increased at 7pm the following day (i.e. 24 hours later).

What factors will decrease my current Whatsapp tier?

Each time you initiate a new conversation with a unique customer WhatsApp will check your phone number quality rating. If the rating has been Low for the last 7 days, WhatsApp will immediately decrease your messaging limit by one level.