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Pricing Chart

Info:

Cost per message = Cost of sending 1 message to a WhatsApp phone number.

Message rate varies by country of the phone number, just like SMS.

Why are message costs higher than email/SMS?

WhatsApp charges us for every automated message sent using their API.

WhatsApp's pricing for sending automated messages is higher than email/SMS.

Despite the cost, WhatsApp gives much better ROI than other channels.

Our merchants see very high conversion rates from sending automated WhatsApp messages.

Country Cost per message
Brazil 0.08
India 0.02
Mexico 0.05
Spain 0.06
Indonesia 0.05
France 0.11
Italy 0.07
Germany 0.12
United States 0.03
United Kingdom 0.07
South Africa 0.04
Malaysia 0.07
Colombia 0.03
Chile 0.09
Singapore 0.08
China 0.08
Portugal 0.11
United Arab Emirates 0.05
Morocco 0.09
Hong Kong 0.08
Canada 0.03
Israel 0.05
Pakistan 0.05
Netherlands 0.12
Peru 0.07
Nigeria 0.06
Australia 0.08
Argentina 0.07
Saudi Arabia 0.05
Afghanistan 0.08
Albania 0.09
Algeria 0.09
Angola 0.09
Armenia 0.09
Austria 0.11
Azerbaijan 0.09
Bahrain 0.08
Bangladesh 0.08
Belarus 0.09
Belgium 0.11
Benin 0.09
Bolivia 0.08
Botswana 0.09
Bulgaria 0.09
Burkina Faso 0.09
Burundi 0.09
Cambodia 0.08
Cameroon 0.09
Chad 0.09
Congo 0.09
Costa Rica 0.08
Croatia 0.09
Czech Republic 0.09
Denmark 0.11
Dominican Republic 0.08
Ecuador 0.08
Egypt 0.1
El Salvador 0.08
Eritrea 0.09
Ethiopia 0.09
Finland 0.11
Gabon 0.09
Gambia 0.09
Georgia 0.09
Ghana 0.09
Greece 0.09
Guatemala 0.08
Guinea-Bissau 0.09
Haiti 0.08
Honduras 0.08
Hungary 0.09
Iraq 0.08
Ireland 0.11
Ivory Coast 0.09
Jamaica 0.08
Japan 0.08
Jordan 0.08
Kenya 0.09
Kuwait 0.08
Laos 0.08
Latvia 0.09
Lebanon 0.08
Lesotho 0.09
Liberia 0.09
Libya 0.09
Lithuania 0.09
Macedonia 0.09
Madagascar 0.09
Malawi 0.09
Mali 0.09
Mauritania 0.09
Moldova 0.09
Mongolia 0.08
Mozambique 0.09
Namibia 0.09
Nepal 0.08
New Zealand 0.08
Nicaragua 0.08
Niger 0.09
Norway 0.11
Oman 0.08
Panama 0.08
Papua New Guinea 0.08
Paraguay 0.08
Philippines 0.08
Poland 0.09
Puerto Rico 0.08
Qatar 0.08
Romania 0.09
Russia 0.08
Rwanda 0.09
Senegal 0.09
Serbia 0.09
Sierra Leone 0.09
Slovakia 0.09
Slovenia 0.09
Somalia 0.09
South Sudan 0.09
Sri Lanka 0.08
Sudan 0.09
Swaziland 0.09
Sweden 0.11
Switzerland 0.11
Taiwan 0.08
Tajikistan 0.08
Tanzania 0.09
Thailand 0.08
Togo 0.09
Tunisia 0.09
Turkey 0.03
Turkmenistan 0.08
Uganda 0.09
Ukraine 0.09
Uruguay 0.08
Uzbekistan 0.08
Venezuela 0.08
Vietnam 0.08
Yemen 0.08
Zambia 0.09
Other - All other unlisted countries 0.06