WhatsApp Template Guidelines
WhatsApp Business API account allows you to send WhatsApp messages to your customer at Scale! However, in order to send any Business Initiated message to your custome, it is mandatory by WhatsApp to pre approve the message template.
Sending appropriate templates is the key, as your WhatsApp Message Template should be appropriate according to the guidelines by the WhatsApp Safety and Trust Team. This is a guide prepared for you to ensure that you can make WhatsApp Template Messages appropriately and not violate any norms set by the WhatsApp Team.
How to create a WhatsApp Message Template?
To create a Message Template on SuperLemon, you will first have to login to the Superlemon dashboard , Click on “Campaigns” and then go to the “Campaign Templates” tab. Please note that this feature is only available to Grwoth & Engage Plan Users.
Next, you will have to click on “Create New Templates” button to create new template. If you want to avoid the hassle onc creating templates, we have already created a pre-defined set of templates for you.
Once you click on “Create New Template”, you will need to fill following details in-order to create a new template.
Note on Variables: Now variables are very important when sending template messages as they give a personalized feel to the user reading it. WhatsApp Message Template lets you add variables anywhere but they have a certain way of writing it.Superlemon offers a set of Variables to choose from. You can select them by simply clicking in the “Add Variable” button. However, if you want to choose a custom variable, you can simply select custom variable from the list. Please note that, if you select custom variable, you’ll need to follow file upload method to trigger campaign. Please find the example below for better understanding:
Template Example:
Hi {{CustomerName}}
Your order {{OrderedItem}} for a total of {{OrderAmount}} is confirmed. The expected delivery is in {{ExpectedDay}}.
Thank you for shopping with us.
Sample Message:
Hi John
Your order AB119 for a total of $114 is confirmed. The expected delivery is in 2 days.
Thank you for shopping with us.
The footer section is the last section of your WhatsApp message template content and has a maximum capacity of 60 words. The footer is used to mention something at the end of your message. Footer is optional.
When sending a WhatsApp Message Template to someone you would want to add a call to action button to it. This is where you can do that, you would need to select “Call to action” button to include Button in WhatsApp message. There can be a maximum of two buttons when you choose call to action. You can embed Static or Dymanic link in the button.